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Community Retail Hub
2020 | Hybrid Spaces | Westfield Doncaster
//This hybrid space aims to draw out some key ideas and concepts through design propositions, to look for opportunities in design strategies and techniques that can be built on for hybrid space. The retail shops that will be investigated are "Mr. Minit, Mama Pho and Gorman".//
Community Retail Hub - Facade
Community Retail Hub - Facade
This design proposal intends to draw in consumers based on nostalgic emotions and feelings through the sequence of shopping experiences as a series of scenes. When customers step into the shop, narratives will be generated, and stories will be taken place in their minds within a spatial setting.
It is also aiming to design a community hub that provides flexible and sequential in-store experiences and interactions. The space allows groups to educate, gather input, share community experiences, launch events and interact with residents that will be adapting to the ever-changing needs of those who use it.
Floor Plan Development
To integrate concepts, we listed three main elements that would guide our design proposal, which are:
1. To provide a series of experiences through explorative in-store movement on the floorplan.
2. To emphasis the craftsmanship that is shared by three retails through workshop-style structure and raw materials.
3. To create scenography by means of storytelling using store layout, product placement, as well as product presentation.
Each retail store has shelves or opens leads to the central hub, enabling customers from each area to know what is happening in other worlds, bringing a sense of connectivity and social interactivity.
Floor Plan
As the three stores share the spirit of craftsmanship, the interior style of the entire space we decided is to bring a workshop feeling. The timber trellis wall system runs the space's length at varying heights connecting the three shops and extending at certain intersections to form display units, tabletops, or benches.
The design is to bring the three different retails together, maintaining their individual identities while not looking like three separate entities. Therefore, the floorplan is divided into three parts in diagonal geometry form for each retail with a central rectangle space, breaking and reshaping the spaces and allows for the sharing hub. Then each retail space will be furnished and further divided by their display systems and other facilities depend on functions.
Design Drawing
Humans are always long for meaningful relationships around us. This proposal aims for unlocking the multiple benefits of a tight-knit community, offering flexibility, and cultivating a sense of belonging. Therefore, this hybrid retail envisions a cross-generational shared community hub in the heart of the shop or shopping centre will enable customers to enjoy a social lifestyle where they live.